Catastrophic is the situation when
potential customers visit a store and leave the store without buying anything.
Provided this scene continues to exist for any time longer, the storeowners
will surely end up closing their online venture. So, it is their prerogative to
stop it soon, so that they don’t run the risk of missing out on a potential
honeypot of new and repeat customers! Solution is at their hand, which they can
use for their store simply by adding as a plugin!
Known as ecommerce tracking tool, this
keeps store administrators informed of all cart updates, enabling them to take
proactive and predictive decisions. Install this tool to track the latest cart
subtotal as well as products left in the cart. Being able to visualize cart
updates automatically and at click-away service, site administrators can take
note of visitors’ carts on weekly or daily basis.
Pity on
stores suffering from cart abandonment
How does an ecommerce add-on like ecommerce tracking
tool benefit a store?
This ecommerce tool can work hand-in-hand
with Google Ecommerce Tracker and will process reports on all transactions,
product SKU, visitor overview, best product names, best product categories,
etc. When a store administrator gets reports on all of them automatically and
finds them at their fingertips, they will definitely be on an advantage.
Measuring ecommerce store progress on
the basis of metrics gives the store administrators a definite edge. Metrics on
ecommerce orders, total revenue, average order value, ecommerce conversion
rate, purchased products, visits with abandoned cart, and revenue left in cart
are particularly valuable. When these metrics are in their knowledge, taking
decisive steps to prevent cart abandonment will be easier for the site
administrators.
Taking cues from the metrics, store
administrators can re-manoeuvre their marketing strategy accordingly. If they
see, visitors visit a product page, explore it but leave it when it comes to
paying for it. What does this customer behaviour suggest? Either the product
price is higher or the checkout terms and conditions are unsuitable with their
requirements. Compare with competitors’ stores and modify the case with the
product accordingly.
Is tracking ecommerce store activities easy?
When such an ecommerce addon is installed to a store, it becomes easy. By adding
Addonworks Ecommerce Tracking Tool, the task will definitely be easier, but
when combined with the addition of Addonworks Dynamic Dashboard, the task will
be much easier and fully error-free. Dynamic Dashboard enables store
administrators to dig out all informative ecommerce analytics from the depth of
visitors’ behaviours, transactions, etc. Refer this ecommerce tool for more
information onto the site of AddonWorks. Storeowners will learn more benefits
from their addition to a store. For more information please visit: http://addonworks.com/
